INTERNSHIP WORK
While undertaking my internship at Akcelo I had the opportunity to broaden my understanding on the function of a creative advertising agency.
I gained valuable insight into the various aspects of a graphic design based work, including the intricacies of client-based design, client
relationship management and the development of promotional events. I acquired new skills in creative programs such as Adobe Photoshop
and Illustrator. Additionally, I was introduced to new programs such as Figma that the design team at Akcelo used to collaboratively produce
their work. Overall, my time at Akcelo has been benelicial in my continual exploration of the graphic design industry.
Below is the documentation of the various projects I was a part of while working with the design team at Akcelo.
Maccas Arcade project - Mcdonalds
The Maccas Arcade project is an add-in game library within theMyMaccas app. The objective of this project was to design the userinterface and feel of the app. My task was to incorporate an Arcade feelin the type (logo) and graphics. Here is my process during this project.
Above: My exploration of incorporating old 90s video game headers. I designed this as an alternative to the other logos I had created.
Left: Entire logo design process
The aim of this project was described to me as "Getting a younger demographic more interested in going to Vinnies". Theteam at Akcelo were told to centre their focus on creating the engagement on the products that an individual would be ableto find at Vinnies.My task was to present Vinnies with a few options for their feedback. Below is the option I provided
$5 Finds project - Vinnies
Left: Here is my chosen typeface with the provided $ sign and subtext
Purple variant of the $5 find in which I supplied the glass.
Orange variant of the $5 find in which I supplied the chair.
Right: Shows the final variant that I showed to the design team
Suntory -196 Promo
Within this project Akcelo is tasked to produce promotional material for various 'pop-up' like events around Sydney aiming to garner more awareness to the -196 brand/drink.
Above: Mood board and inspirations for the project
Left: First variant of the logo after sketches
Above: Final logo design.
Above: Final Poster design